Sunday, May 24, 2009

Network Marketing is a business model that incorporates the concept of buying high quality products from people that you know, like, and trust. Products are shipped from the manufacturer to the customer, and the only middle part of that is a distributor representing the network marketing company. There are no wholesalers, or advertising agencies, or any other entity in between. The concept of network marketing is for the distributor to connect with the customer in order to personally explain the value of the brand, the difference in quality of the products, and why buying from this brand will produce better results for the customer.

Highly regarded businessmen Donald Trump and Robert Kiyosaki believe in network marketing, especially for home-based and small business owners, and teamed up to write a book about it, “Why We Want You To Be Rich.” That being said, there are companies that have tarnished the reputation of network marketing by operating in underhanded or devious ways. Most of these companies do not last long, and many times there was not a reputable product to sustain the company. Unless there is a solid foundation of products that people want to buy, and even refer to others because of the benefits they receive, a network marketing company can not survive, much less flourish.

Network marketing was introduced to the world a very long time ago. I know that it is at least 53 years ago when my primary business launched under this business structure. People who are part of our brand believe that they pioneered the business model and are proud of it. Network marketers are business owners. It is their job to find customers and introduce them to products that are superior to those found in stores. If any of those customers want to have a home-based business of their own, it is the network marketer’s job to help them get started and provide support and leadership. Even though the network marketer takes on many hats in their business, they are not alone. Most parent companies provide training, support materials, all kinds of tools and services including home office staff. Upline business leaders help everyone in their group, and in general an unlimited amount of assistance is available.

The opportunity to earn income is unlimited in network marketing. A business owner can work under the premise that the sky is the limit in regard to how many people they introduce to their products, their business, the benefits and solutions that their products provide. They enjoy support while they are in charge of their own business. It is the best of both worlds because they are independent and yet they are not alone. Some feel that network marketing is the very best business model in the world today.

The internet has transformed network marketing companies. In the past, distributors would stock products and sell out of their homes or small businesses. Now, customers can order direct online, or by phone, and have products shipped from the company direct to the consumer. This saves a tremendous amount of time, inventory money, and offers the opportunity to use business time to reach more customers or spend more time educating customers on the value of the products. The internet also allows the opportunity to have a global business, connecting with people and business all over the world.

There are as many compensation programs in network marketing as there are companies, almost. It is worth the time and effort to compare income structures because there are vast differences involved. You might find one company that will pay out up to 50% while another company may limit earnings to as little as 10%. Product is as important as income. It is also worth the time and effort to research the company’s products, their value, the potential to find customers interested in buying, the market trends, and length of time the company has been in business. Another factor that interests potential consumers is that high quality products from companies with long-term legacies of success will have a guarantee established because the brand is confident in the performance of the products.

It may seem like there is a lot to consider when making the decision to join a network marketing company. It is more than worth your time invested, especially when you consider that for every successful home business network marketer, there is at least one that became associated with a failed company and may have lost both money and time that they can never get back. 53 years is the longest track record you will find in network marketing. A company that has a 53 year legacy of success, and is growing in distributors and expanding around the world, can offer a fantastic opportunity for a new network marketer. When the company’s products are in five major growth trends for the next ten years, it is not too late to get started. It is the perfect time to join and build the income of your dreams.

I invite you to learn what you can about network marketing. See if you agree with the folks that consider this business model one that anybody can use to earn income and build a significant business. Think about the lives that you can impact with both the products and the ability to refer the business opportunity as well. Consider the time freedom and financial security that you can enjoy when you are in charge of your personal and financial destiny. In 2009, the best network marketing companies have laid the foundation for you to not only get started and grow quickly, but also earn income right away. There is a definite need for immediate income and you can find companies that recognize this and have implemented programs to deliver that money immediately.

What I like best about the network marketing business model and the products that come from these companies is the personal communication involved and how unique and effective the products work. In today’s world, you often feel like a number ‘out there’ and it is hard to connect with a ‘live person’ to get help. And I know that I have purchased products, of all kinds, that simply do not live up to what they should. It is disappointing and you feel robbed of your hard earned money. With network marketing, that is different. There are people that you know, like, and trust behind the products and the business opportunity. They will answer your questions, and refer you to what can provide the solutions and results you seek. I prefer to use products from network marketing companies, whether that be nutrition, personal care products, home care products, computer products, or internet services. And it makes me feel good as a network marketer to offer this kind of value and service.

Posted by Chris Keenan

Wednesday, May 13, 2009

Ten Things That You Should Know About Search Engine Optimization

Search engine optimization is not difficult if you understand the basic concepts. If you know what to do, your website will get the best possible rankings on Google and other important search engines.

Light bulbThe following list will help you to better understand SEO or to explain SEO to your clients:

Four things you should know about link building

  1. Inbound links are very important

    The more websites link to your site, the easier it will be to get high rankings on Google. Google considers links to your site as votes for your site. The more votes your website has, the better your rankings will be.

    If more pages link to the website of your competitor, then it is likely that your competitor will get better rankings than you on Google.

  2. It is important to get the right links

    In addition to the number of links to your website, Google also considers the quality of the links. Links from unrelated websites won't help your search engine rankings as much as links from related websites that deal with a similar topic as your website.

    A link from a trusted website that itself has many links pointing to it will help your search engine rankings more than a link from a website with few inbound links.

  3. It is important to keep on link building

    Many of your competitors will continue to work on their links. If you don't keep on working on your links, your competitors will pass you in the search engine results sooner or later.

  4. Google doesn't like paid links

    Google considers links to your site as editorial votes for its quality. A paid link is not editorial. Google's anti-spam team has asked webmasters to report paid links. If your competitors report your paid links, Google might penalize your website.

Three things you should know about web page optimization

  1. Search engines rank single pages in the search results

    You should optimize a single page of your website for a single search term. Do not optimize the same page for more than one search term. It is much better if a web page is highly relevant to one search term than somewhat relevant to many search terms.

  2. Google considers all pages of your website

    Although only a single page of your website will be listed in Google's search results for a search term, Google will consider all pages of your website. If you optimize different pages of your website for different keywords that are all related to a certain topic, then Google will think that your website is relevant to this topic and it will be easier to get high rankings for your keywords.

  3. Optimized web page content and inbound links work hand-in-hand

    If your website has both optimized content and good inbound links then it will be much easier to get high rankings on Google.

    A web page that has been optimized for the search term "green widgets" and that has many links from other web pages that use the term "green widgets" as the link text is much more likely to get a top ranking on Google than a page that only has the inbound links or the optimized content.

Three things you should know about the technical aspects of your website

  1. Redirects can cause problems

    Web page redirects have been used by spammers in the past. That is why search engines don't like it much. A 301 redirect is the only server side redirect that search engines interpret as a permanent redirect.

    All other redirects (except for a meta refresh redirect in some cases) don't pass the links from the old page to the new page and they might even be interpreted as a spamming attempt.

  2. Search engines don't like duplicate content

    Google wants to list only one copy of a piece of content in the search results. If your web page contains the same content as another page on the web then Google will pick one version of the content for their search results.

    Google considers exact copies and near copies as duplicate content. Website navigation and boilerplate are usually ignored. Google compares your page's unique content with other pages and if it has a certain similarity to another page than it is considered a duplicate.

  3. You can create duplicate content by mistake

    Technically, the URLs, and can contain different content. That is why search engines treat them as separate pages.

    Only link to one version of these URLs. Otherwise, the other versions might be duplicates of the other.

SEO is not a black art. If you do the right things in the right order then you will get the best possible rankings on Google and other important search engines.

Your website must have optimized content and high quality backlinks from other websites. Our popular website promotion tool IBP helps you to get both.